In collaboration with the experiential experts at Circle Agency, we brewed up a bold, beach-ready merchandise collection for Costa Coffee — crafted to amplify their summer campaign with colour, playfulness, and promo power.

Circle Agency came to us with a killer brief: bring the bold, feel-good energy of Subway to life with branded merch that’s useful, playful, and eco-conscious. With Gen Z and millennial vibes in mind, we needed products that were instantly Instagrammable, street-smart, and aligned with Subway’s fresh brand ethos.