The Brief

Circle Agency came to us with a killer brief: bring the bold, feel-good energy of Subway to life with branded merch that’s useful, playful, and eco-conscious. With Gen Z and millennial vibes in mind, we needed products that were instantly Instagrammable, street-smart, and aligned with Subway’s fresh brand ethos.

The Drop

We delivered two custom pieces of branded magic:

USB Phone Fans

Perfect for summer pop-ups or hot festival days, these mini phone-powered fans plug right into USB-C, micro-USB, or Lightning ports — delivering an instant breeze (and brand love) with every spin.

• Subway logo printed on fan blade
• Triple connector - universal appeal
• Compact and fun — instant crowd-pleasers

Croc Shoe Charms

Nothing says cool like custom Croc charms — and this set brought Subway’s iconic menu to life:

• Cookie, jacket potato, sandwich, drink cup, “FRESH” text
• Bright colours, bold designs, and chunky style
• Perfect for giveaways, streetwear collabs, and fan engagement

The Packaging

Sustainability mattered. That’s why all items were packed using biodegradable, minimal-waste materials, designed to reduce impact while still delivering a polished, premium unboxing experience.

• Compostable backing cards

The Impact

Circle Agency got the merch they needed to activate Subway’s brand in a fun, high-touch way,

• Instant engagement at brand events
• Highly shareable on social
• “Where can I get one?” vibes all around