As EOFY rolls around, many brands see it as a finish line, but it’s actually a launchpad. Smart, on-trend merchandise can help you thank clients, engage your team, and gear up for a strong FY26. It’s not just about using up budgets, it’s about creating meaningful brand moments that last.

Whether you’re rewarding loyal customers, appreciating your staff, or preparing for new campaigns, here are the top promotional trends worth investing in this EOFY before you lose your budget!

Premium Drinkware – The Everyday Hero of Brand Visibility

Drinkware is more than a trend, it’s a proven favourite that consistently delivers results. After all, who doesn’t love the feel of a fresh, new bottle? But as with all great staples, expectations have evolved. Simply popping a logo on a basic bottle doesn’t cut it anymore.

Today’s recipients are looking for drinkware that ticks all the boxes: quality, functionality, and sustainability. They want products that perform, whether it’s keeping their coffee hot on the commute or staying cool through back-to-back meetings. They want to feel good about using them. Which means ethical sourcing, durable materials, and thoughtful design matter more than ever.

What’s Trending:

• Powder-coated finishes for a refined, tactile feel
• Vacuum Insulated to keep drinks at the right temperature
• Cup-holder friendly bases
• Eco Friendly options

Hot Pick: ‘Retail Style’ Drinkware; modern, customisable, and universally appreciated.

Sustainable Gifting – It’s Becoming a Non-Negotiable

Sustainability is no longer a bonus, It’s a standard. As awareness around environmental impact continues to grow, customers now expect eco-friendly options as part of doing good business and their expectations have grown more sophisticated.

Your audience is savvier than ever. They’re asking the right questions such as; Where was this product made?

To make an impact, sustainable merchandise needs to go beyond buzzwords. It must be genuinely practical, ethically produced, and transparently sourced.

The best sustainable products blend purpose with performance and when they carry a story your brand can stand behind, they don’t just reflect your values, they reinforce them.

What works?

• Eco Travel Essentials
• Reusable Everyday Heroes
• Clear sourcing stories that align with your brand values

It’s not about ticking a box, it’s about showing your brand walks the talk. When done right, sustainable swag becomes a part of your brand story.

Tech Products – Smart, Useful and Innovative

The modern workspace is more flexible than ever and your EOFY merchandise strategy should reflect that. Gone are the days of one-size-fits-all office gear. Today, your clients and team members might be working from a home office, hot-desking in a co-working space, or jumping between meetings on the go. That’s why EOFY is the perfect moment to invest in practical, portable tech accessories that support the way people actually work now.

Smart Inclusions:

• Compact tech organisers
• Wireless chargers and headphones
• Powerbanks

Tech merchandise ticks all the right boxes, it’s practical, professional, and genuinely appreciated. These are the tools people reach for every day, whether they’re jumping on video calls, managing their devices, or staying connected on the move. When your brand is part of that daily routine, it becomes more than just visible, it becomes familiar and trusted.

EOFY is the ideal time to gift high-utility tech that aligns with the way people work now.