Pride Meets the Coast – Surf Style with a Splash of Love
This summer, let your true colours shine with our Pride merchandise collection, inspired by the freedom of the ocean and the vibrancy of the LGBTQ+ community. Whether you’re catching waves or catching rays, do it with pride.
What’s in the Line-Up?
Bucket Hats & Snapbacks
Block the sun, not your shine. Our Pride hats come in coastal colourways and bold rainbow accents – perfect for beach days or boardwalk hangs.
Pride Socks
From crew socks with classic rainbow stripes to grip socks perfect for yoga on the sand, these are made for comfort, style, and self-expression.
Apparel
Ride the tide in breathable, eco-conscious apparel – think oversized tees with Pride graphics, and hoodies designed for effortless cool.
Beach Towels
Wrap yourself in love with super-soft towels in rainbow
Rainbow Sunglasses
Catch every wave – and every gaze – with our Pride sunglasses. These sunnies are a vibrant celebration of self-expression and summer spirit.
Croc Style Shoe Charms
Turn your Crocs into a walking celebration. Add some splash to your step with charms that rep every stripe, every wave, and every story.
Clack It Loud, Clack It Proud Fans
Our Pride clack fans are designed to turn heads. Big, bold and breezy, these fans are as loud as your love and as proud as your story. Bamboo ribs and durable fabric. Perfect for parades and parties. Whether you’re voguing on the promenade or dancing in the dunes, this fan snaps.
Dog Bandanas
Pride looks good on everyone – tails included. Let your pup strut their pride in our custom bandanas. They are the perfect accessory for four-legged allies and parade-loving pooches. Available in difference sizes (Small to Woof), machine washable for post-puddle glam.
Whether you’re marching at Pride, lounging on the sand, or tossing frisbees at golden hour – your dog’s ready to serve looks and licks.
Body Flags
Our Pride Body Flags are designed for freedom – whether your surfing the crowd at a festival or standing proud at the shoreline. Flag it. Flaunt it. Fly free.
Accessories
From enamel pins and keyrings to wristbands and canvas totes, our accessories bring that laid-back energy with a vibrant, inclusive twist.
Coastal, Colourful, and Completely You
