🌊 The Brief

Create a cosy, impactful merchandise piece that would unite participants, keep them warm during the overnight event, and visually amplify the cause. It needed to reflect the iconic identity of LFC Foundation, while bringing in a fresh, lifestyle-forward edge — with charitable soul.

🧶 The Drop

Our standout winter essential:

• Custom Bobble Hats – Designed in LFC Foundation’s core colours — bold red and white — and embroidered to the cuff with the Foundation logo. 
• Details That Mattered – Soft-touch yarn for all-night comfort, a fold-up cuff for warmth and visibility, and branding that carried meaning — these hats were as heartfelt as they were head-turning.

🌴 The Vibe

We took a surf-lifestyle approach to classic winter wear — think: warmth with edge, comfort with purpose. 

Whether sleeping out at Anfield or repping it post-event, this was merch with meaning.

❤️ The Impact

The bobble hats became a symbol of solidarity — worn by all Kip on the Kop participants and featured widely across social media and event photography. Not only did they help raise awareness for the cause, they helped foster a sense of unity, pride, and purpose among the supporters.

Together, we brought a little warmth to a cold night — and a wave of support to a powerful cause.